Principles
Geodemographic segmentation is based on two simple principles:
- People who live in the same neighborhood are more likely to have similar characteristics than are two people chosen at random.
- Neighborhoods can be categorized in terms of the characteristics of the population which they contain. Any two neighborhoods can be placed in the same category, i.e., they contain similar types of people, even though they are widely separated.
Read more about this topic: Geodemographic Segmentation
Famous quotes containing the word principles:
“Though the ancients were ignorant of the principles of Christianity there were in them the germs of its spirit.”
—Herman Melville (1819–1891)
“The machines that are first invented to perform any particular movement are always the most complex, and succeeding artists generally discover that, with fewer wheels, with fewer principles of motion, than had originally been employed, the same effects may be more easily produced. The first systems, in the same manner, are always the most complex.”
—Adam Smith (1723–1790)
“When great changes occur in history, when great principles are involved, as a rule the majority are wrong.”
—Eugene V. Debs (1855–1926)