Principles
Geodemographic segmentation is based on two simple principles:
- People who live in the same neighborhood are more likely to have similar characteristics than are two people chosen at random.
- Neighborhoods can be categorized in terms of the characteristics of the population which they contain. Any two neighborhoods can be placed in the same category, i.e., they contain similar types of people, even though they are widely separated.
Read more about this topic: Geodemographic Segmentation
Famous quotes containing the word principles:
“The chief lesson of the Depression should never be forgotten. Even our liberty-loving American people will sacrifice their freedom and their democratic principles if their security and their very lives are threatened by another breakdown of our free enterprise system. We can no more afford another general depression than we can afford another total war, if democracy is to survive.”
—Agnes E. Meyer (1887–1970)
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—Franz Grillparzer (1791–1872)
“Prohibition will work great injury to the cause of temperance. It is a species of intemperance within itself, for it goes beyond the bounds of reason in that it attempts to control a man’s appetite by legislation, and makes a crime out of things that are not crimes. A Prohibition law strikes a blow at the very principles upon which our government was founded.”
—Abraham Lincoln (1809–1865)