Genius Bar - Staff

Staff

The employees can also be viewed as the local representatives of AppleCare. They offer personal support when customers have problems or questions with their Apple products. Most services carried out at the Genius Bar are free. Non-warranty service (which is paid for by the customer when repairs are complete) is also routinely performed. In some countries, Apple has service depots where portable repairs (for issues such as accidental damage) can be completed for a flat rate. Most portable computer repairs, and all desktop repairs are performed in-store, and completed overnight, or within a few days.

Larger support teams are headed up by the "Lead Genius," who schedules workers, and handles customer service issues at the Genius Bar. The Lead Genius is assisted by the "Genius Admin," who is in charge of the administrative paperwork and other daily tasks.

Trainees (referred to as "GYO," or Grow-Your-Own Geniuses) are not certified, but trained for iPod and iPhone issues, and help out where needed before going to formal training and certification at one of several training locations worldwide, including Cupertino, California; Atlanta, Georgia; Austin, Texas; Sydney, Australia; London, England and Ireland.