Post Cereals "Fruit & Fiber" (U.S.)
A cereal called "Fruit & Fiber" was produced in the United States by Post Cereals in two versions: Dates, Raisins & Walnuts; and Peaches, Raisins & Almonds. Circa 2004, the name was changed to Fruit & Bran; both versions were continued after the name change. Towards the end of 2006, production of Fruit & Bran cereal was discontinued by Post, with no version of Fruit & Fiber currently available in the U.S.
One advertising campaign featured the tagline, "Tastes so good, you'll forget the fiber," as cereal eaters in the commercial would try to remember the name of the brand.
Another campaign in the U.S. featured comedian Tim Conway insisting on pronouncing the word "fibre" as if it were a French word, sounding something like "FEE - bray".
Read more about this topic: Fruit 'n Fibre
Famous quotes containing the words post, fruit and/or fiber:
“My business is stanching blood and feeding fainting men; my post the open field between the bullet and the hospital. I sometimes discuss the application of a compress or a wisp of hay under a broken limb, but not the bearing and merits of a political movement. I make gruel—not speeches; I write letters home for wounded soldiers, not political addresses.”
—Clara Barton (1821–1912)
“The goldenrod is yellow,
The corn is turning brown,
The trees in apple orchards
With fruit are bending down.”
—Helen Hunt Jackson (1830–1885)
“I taught school in the early days of my manhood and I think I know something about mothers. There is a thread of aspiration that runs strong in them. It is the fiber that has formed the most unselfish creatures who inhabit this earth. They want three things only; for their children to be fed, to be healthy, and to make the most of themselves.”
—Lyndon Baines Johnson (1908–1973)