Post Cereals "Fruit & Fiber" (U.S.)
A cereal called "Fruit & Fiber" was produced in the United States by Post Cereals in two versions: Dates, Raisins & Walnuts; and Peaches, Raisins & Almonds. Circa 2004, the name was changed to Fruit & Bran; both versions were continued after the name change. Towards the end of 2006, production of Fruit & Bran cereal was discontinued by Post, with no version of Fruit & Fiber currently available in the U.S.
One advertising campaign featured the tagline, "Tastes so good, you'll forget the fiber," as cereal eaters in the commercial would try to remember the name of the brand.
Another campaign in the U.S. featured comedian Tim Conway insisting on pronouncing the word "fibre" as if it were a French word, sounding something like "FEE - bray".
Read more about this topic: Fruit 'n Fibre
Famous quotes containing the words post, fruit and/or fiber:
“I had rather be shut up in a very modest cottage, with my books, my family and a few old friends, dining on simple bacon, and letting the world roll on as it liked, than to occupy the most splendid post which any human power can give.”
—Thomas Jefferson (1743–1826)
“It is not all bad, this getting old, ripening. After the fruit has got its growth it should juice up and mellow. God forbid I should live long enough to ferment and rot and fall to the ground in a squash.”
—Emily Carr (1871–1945)
“I taught school in the early days of my manhood and I think I know something about mothers. There is a thread of aspiration that runs strong in them. It is the fiber that has formed the most unselfish creatures who inhabit this earth. They want three things only; for their children to be fed, to be healthy, and to make the most of themselves.”
—Lyndon Baines Johnson (1908–1973)