Post Cereals "Fruit & Fiber" (U.S.)
A cereal called "Fruit & Fiber" was produced in the United States by Post Cereals in two versions: Dates, Raisins & Walnuts; and Peaches, Raisins & Almonds. Circa 2004, the name was changed to Fruit & Bran; both versions were continued after the name change. Towards the end of 2006, production of Fruit & Bran cereal was discontinued by Post, with no version of Fruit & Fiber currently available in the U.S.
One advertising campaign featured the tagline, "Tastes so good, you'll forget the fiber," as cereal eaters in the commercial would try to remember the name of the brand.
Another campaign in the U.S. featured comedian Tim Conway insisting on pronouncing the word "fibre" as if it were a French word, sounding something like "FEE - bray".
Read more about this topic: Fruit 'n Fibre
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