Post Cereals "Fruit & Fiber" (U.S.)
A cereal called "Fruit & Fiber" was produced in the United States by Post Cereals in two versions: Dates, Raisins & Walnuts; and Peaches, Raisins & Almonds. Circa 2004, the name was changed to Fruit & Bran; both versions were continued after the name change. Towards the end of 2006, production of Fruit & Bran cereal was discontinued by Post, with no version of Fruit & Fiber currently available in the U.S.
One advertising campaign featured the tagline, "Tastes so good, you'll forget the fiber," as cereal eaters in the commercial would try to remember the name of the brand.
Another campaign in the U.S. featured comedian Tim Conway insisting on pronouncing the word "fibre" as if it were a French word, sounding something like "FEE - bray".
Read more about this topic: Fruit 'n Fibre
Famous quotes containing the words post, fruit and/or fiber:
“To the old saying that man built the house but woman made of it a “home” might be added the modern supplement that woman accepted cooking as a chore but man has made of it a recreation.”
—Emily Post (1873–1960)
“Southern trees bear a strange fruit
Blood on the leaf and blood at the root
Black bodies swingin’ in the southern breeze
Strange fruit hangin’ in the poplar trees.”
—Billie Holiday [Eleanor Fagan] (1915–1959)
“I taught school in the early days of my manhood and I think I know something about mothers. There is a thread of aspiration that runs strong in them. It is the fiber that has formed the most unselfish creatures who inhabit this earth. They want three things only; for their children to be fed, to be healthy, and to make the most of themselves.”
—Lyndon Baines Johnson (1908–1973)