Fruit 'n Fibre is a breakfast cereal produced by Kellogg's and sold in various countries (including the UK). It consists of wheat flakes, dried fruit (sultanas, raisins, coconut, banana, and apple) and hazelnuts. Versions of this cereal are also produced by other companies under similar names, such as Fruit & Fibre. The Kellogg's version is also known as Optima Fruit & Fibre in some markets (this name was used in the UK for a short period from 1997, but was eventually changed back).
One of Fruit 'n Fibre's main selling points is its relatively high level of dietary fibre, although it does not contain as much of this as bran-based cereals (such as Bran Flakes or All-Bran) normally do.
In the early-1990s, some television advertisements for the cereal featured a jingle with the chorus "Fruit & Fibre." The melody was identical to Frank Sinatra's song "Love and Marriage," also known as the theme of the television show Married... with Children.
For the UK, however, the best-known advert for the cereal dates from the 1980s, featuring Ross Kemp and the jingle "Apples, hazelnuts, bananas; raisins, coconuts, sultanas".
Read more about Fruit 'n Fibre: Post Cereals "Fruit & Fiber" (U.S.)
Famous quotes containing the words fruit and/or fibre:
“I am a rose of Sharon, a lily of the valleys. As a lily among brambles, so is my love among maidens. As an apple tree among the trees of the wood, so is my beloved among young men. With great delight I sat in his shadow, and his fruit was sweet to my taste.”
—Bible: Hebrew, Song of Solomon 2:1-3.
“One of the oddest features of western Christianized culture is its ready acceptance of the myth of the stable family and the happy marriage. We have been taught to accept the myth not as an heroic ideal, something good, brave, and nearly impossible to fulfil, but as the very fibre of normal life. Given most families and most marriages, the belief seems admirable but foolhardy.”
—Jonathan Raban (b. 1942)