Fruit 'n Fibre is a breakfast cereal produced by Kellogg's and sold in various countries (including the UK). It consists of wheat flakes, dried fruit (sultanas, raisins, coconut, banana, and apple) and hazelnuts. Versions of this cereal are also produced by other companies under similar names, such as Fruit & Fibre. The Kellogg's version is also known as Optima Fruit & Fibre in some markets (this name was used in the UK for a short period from 1997, but was eventually changed back).
One of Fruit 'n Fibre's main selling points is its relatively high level of dietary fibre, although it does not contain as much of this as bran-based cereals (such as Bran Flakes or All-Bran) normally do.
In the early-1990s, some television advertisements for the cereal featured a jingle with the chorus "Fruit & Fibre." The melody was identical to Frank Sinatra's song "Love and Marriage," also known as the theme of the television show Married... with Children.
For the UK, however, the best-known advert for the cereal dates from the 1980s, featuring Ross Kemp and the jingle "Apples, hazelnuts, bananas; raisins, coconuts, sultanas".
Read more about Fruit 'n Fibre: Post Cereals "Fruit & Fiber" (U.S.)
Famous quotes containing the words fruit and/or fibre:
“Is it not the chief disgrace in the world, not to be an unit;Mnot to be reckoned one character;Mnot to yield that peculiar fruit which each man was created to bear, but to be reckoned in the gross, in the hundred, or the thousand, of the party, the section, to which we belong; and our opinion predicted geographically, as the north, or the south?”
—Ralph Waldo Emerson (1803–1882)
“In the man whose childhood has known caresses and kindness, there is always a fibre of memory that can be touched by gentle issues.”
—George Eliot [Mary Ann (or Marian)