Fruit 'n Fibre is a breakfast cereal produced by Kellogg's and sold in various countries (including the UK). It consists of wheat flakes, dried fruit (sultanas, raisins, coconut, banana, and apple) and hazelnuts. Versions of this cereal are also produced by other companies under similar names, such as Fruit & Fibre. The Kellogg's version is also known as Optima Fruit & Fibre in some markets (this name was used in the UK for a short period from 1997, but was eventually changed back).
One of Fruit 'n Fibre's main selling points is its relatively high level of dietary fibre, although it does not contain as much of this as bran-based cereals (such as Bran Flakes or All-Bran) normally do.
In the early-1990s, some television advertisements for the cereal featured a jingle with the chorus "Fruit & Fibre." The melody was identical to Frank Sinatra's song "Love and Marriage," also known as the theme of the television show Married... with Children.
For the UK, however, the best-known advert for the cereal dates from the 1980s, featuring Ross Kemp and the jingle "Apples, hazelnuts, bananas; raisins, coconuts, sultanas".
Read more about Fruit 'n Fibre: Post Cereals "Fruit & Fiber" (U.S.)
Famous quotes containing the words fruit and/or fibre:
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—Erma Bombeck (20th century)
“The gods are partial to no era, but steadily shines their light in the heavens, while the eye of the beholder is turned to stone. There was but the sun and the eye from the first. The ages have not added a new ray to the one, nor altered a fibre of the other.”
—Henry David Thoreau (1817–1862)