History
Swedbank acquired the naming rights to the new stadium in a 153 million SEK deal that will last until 2023, initially known as Swedbank Arena. However, on 28 March 2012, Swedbank announced that it would rename the facility Friends Arena, for a non-profit organization of the same name against school bullying that Swedbank supports.
It was calculated to cost around 1.9 billion SEK (170 million euro) to complete. The estimated cost before construction had begun was 2.3 billion SEK. It replaced Råsunda Stadium, Sweden's former national arena for football. Råsunda will be torn down, and blocks of 700 flats and office buildings will be erected on the site.
Read more about this topic: Friends Arena
Famous quotes containing the word history:
“Universal history is the history of a few metaphors.”
—Jorge Luis Borges (1899–1986)
“No matter how vital experience might be while you lived it, no sooner was it ended and dead than it became as lifeless as the piles of dry dust in a school history book.”
—Ellen Glasgow (1874–1945)
“A country grows in history not only because of the heroism of its troops on the field of battle, it grows also when it turns to justice and to right for the conservation of its interests.”
—Aristide Briand (1862–1932)