History
The company was founded in 1889, but real success was seen only in 1892, when Johan Throne Holst (1868–1946) took over management. Holst realized that there was a potential market for edible milk chocolate, in addition to the dark chocolate and other minor products Freia were producing at the time. Holst built up Freia to be Norway's leading chocolate manufacturer. By the turn of the century, Freia was the leading Norwegian brand in sweets. Since its inception the factory has been in the Rodeløkka neighborhood in the borough of Grünerløkka in Oslo.
Based on the success in Norway, the Throne-Holst family in 1916 founded the chocolate factory Marabou in Upplands Väsby outside of Stockholm in Sweden. The name Freia (or Freja) could not be used due to a conflicting trademark in Sweden. The name Marabou was chosen instead from the Marabou Stork, the species of bird on the Freia logo.
Read more about this topic: Freia (chocolate)
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