Fred Harvey (entrepreneur) - Innovations in Marketing

Innovations in Marketing

Harvey is also known for pioneering the art of commercial cultural tourism. His "Indian Detours" were meant to provide an authentic Native American experience by having actors stage a certain lifestyle in the desert in order to sell tickets to unwitting tourists. Fred Harvey's feats of marketing did not stop at the attraction either, as for tour guides he used attractive women in outfits becoming their figures. This tactic was adapted from his restaurants, where Harvey Girls worked as waitresses.

Fred Harvey was also a postcard publisher, touted as "the best way to promote your Hotel or Restaurant." Most postcards were published in co-operation with the Detroit Publishing Company. Their Arizona "Phostint" postcards are collected worldwide.