In advertising and marketing communication, fourth screen, or sometimes third screen, refers to a small portable video screen such as a mobile phone or portable media player.
Today, people use mobile devices in ways that open new possibilities for documentary practice.
Read more about Fourth Screen: History
Famous quotes containing the words fourth and/or screen:
“‘Tis said of love that it sometimes goes, sometimes flies; runs with one, walks gravely with another; turns a third into ice, and sets a fourth in a flame: it wounds one, another it kills: like lightning it begins and ends in the same moment: it makes that fort yield at night which it besieged but in the morning; for there is no force able to resist it.”
—Miguel De Cervantes (1547–1616)
“Laughter on American television has taken the place of the chorus in Greek tragedy.... In other countries, the business of laughing is left to the viewers. Here, their laughter is put on the screen, integrated into the show. It is the screen that is laughing and having a good time. You are simply left alone with your consternation.”
—Jean Baudrillard (b. 1929)