In advertising and marketing communication, fourth screen, or sometimes third screen, refers to a small portable video screen such as a mobile phone or portable media player.
Today, people use mobile devices in ways that open new possibilities for documentary practice.
Read more about Fourth Screen: History
Famous quotes containing the words fourth and/or screen:
“Newsmen believe that news is a tacitly acknowledged fourth branch of the federal system. This is why most news about government sounds as if it were federally mandated—serious, bulky and blandly worthwhile, like a high-fiber diet set in type.”
—P.J. (Patrick Jake)
“We like the chase better than the quarry.... And those who philosophize on the matter, and who think men unreasonable for spending a whole day in chasing a hare which they would not have bought, scarce know our nature. The hare in itself would not screen us from the sight of death and calamities; but the chase, which turns away our attention from these, does screen us.”
—Blaise Pascal (1623–1662)