In advertising and marketing communication, fourth screen, or sometimes third screen, refers to a small portable video screen such as a mobile phone or portable media player.
Today, people use mobile devices in ways that open new possibilities for documentary practice.
Read more about Fourth Screen: History
Famous quotes containing the words fourth and/or screen:
“I asked my mother for fifty cents
To see the elephant jump the fence.
He jumped so high he reached the sky,
And didn’t get back till the Fourth of July.”
—Unknown. I Asked My Mother (l. 1–4)
“Western man represents himself, on the political or psychological stage, in a spectacular world-theater. Our personality is innately cinematic, light-charged projections flickering on the screen of Western consciousness.”
—Camille Paglia (b. 1947)