Living Values
The company and its hotels and resorts have long been involved in philanthropic programs, with a focus on Supporting Sustainability, Building Communities and Advancing Cancer Research . Notably, Four Seasons was one of the founders of the Terry Fox Run in 1981, which has since grown into the world's largest single day cancer fundraiser, with events around the world every September. To date, the Terry Fox Run has raised close to half a billion dollars.
In 2011 Four Seasons celebrated its 50th Anniversary, and announced through their livingvalues.fourseasons.com website that they had decided to launched their 10 Million Trees campaign in which they committeed to plant 10 million trees around the world over the next few years.
On June 19, 2002 the Canadian Opera Company announced Four Seasons Hotels as the naming donor for the COC's new Opera House, also home to the National Ballet of Canada, the Four Seasons Centre for the Performing Arts, located in Toronto.
Read more about this topic: Four Seasons Hotels
Famous quotes containing the words living and/or values:
“No one can write a best-seller by taking thought. The slightest touch of insincerity blurs its appeal. The writer who keeps his tongue in his cheek, who knows that he is writing for fools and that, therefore, he had better write like a fool, makes a respectable living out of serials and novelettes; but he will never make the vast, the blaring, half a million success. That comes of blended sincerity and vitality.”
—Rebecca West (1892–1983)
“To be faced with what so-and-so’s mother lets him do, or what the teacher said in class today or what all the kids are wearing is to be required to reexamine some part of our belief structure. Each time we rethink our values we reaffirm them or begin to change them. Seen in this way, parenthood affords us an exceptional opportunity for growth.”
—Ruth Davidson Bell (20th century)