Living Values
The company and its hotels and resorts have long been involved in philanthropic programs, with a focus on Supporting Sustainability, Building Communities and Advancing Cancer Research . Notably, Four Seasons was one of the founders of the Terry Fox Run in 1981, which has since grown into the world's largest single day cancer fundraiser, with events around the world every September. To date, the Terry Fox Run has raised close to half a billion dollars.
In 2011 Four Seasons celebrated its 50th Anniversary, and announced through their livingvalues.fourseasons.com website that they had decided to launched their 10 Million Trees campaign in which they committeed to plant 10 million trees around the world over the next few years.
On June 19, 2002 the Canadian Opera Company announced Four Seasons Hotels as the naming donor for the COC's new Opera House, also home to the National Ballet of Canada, the Four Seasons Centre for the Performing Arts, located in Toronto.
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Famous quotes containing the words living and/or values:
“The dead might as well try to speak to the living as the old to the young.”
—Willa Cather (1873–1947)
“If the Russians have gone too far in subjecting the child and his peer group to conformity to a single set of values imposed by the adult society, perhaps we have reached the point of diminishing returns in allowing excessive autonomy and in failing to utilize the constructive potential of the peer group in developing social responsibility and consideration for others.”
—Urie Bronfenbrenner (b. 1917)