Living Values
The company and its hotels and resorts have long been involved in philanthropic programs, with a focus on Supporting Sustainability, Building Communities and Advancing Cancer Research . Notably, Four Seasons was one of the founders of the Terry Fox Run in 1981, which has since grown into the world's largest single day cancer fundraiser, with events around the world every September. To date, the Terry Fox Run has raised close to half a billion dollars.
In 2011 Four Seasons celebrated its 50th Anniversary, and announced through their livingvalues.fourseasons.com website that they had decided to launched their 10 Million Trees campaign in which they committeed to plant 10 million trees around the world over the next few years.
On June 19, 2002 the Canadian Opera Company announced Four Seasons Hotels as the naming donor for the COC's new Opera House, also home to the National Ballet of Canada, the Four Seasons Centre for the Performing Arts, located in Toronto.
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Famous quotes containing the words living and/or values:
“And then he heard some old forgotten talk
At a short distance like a hundred miles
Filling the air with its secrecy,
And was afraid of all the living air....”
—Allen Tate (1899–1979)
“Parents ought, through their own behavior and the values by which they live, to provide direction for their children. But they need to rid themselves of the idea that there are surefire methods which, when well applied, will produce certain predictable results. Whatever we do with and for our children ought to flow from our understanding of and our feelings for the particular situation and the relation we wish to exist between us and our child.”
—Bruno Bettelheim (20th century)