Living Values
The company and its hotels and resorts have long been involved in philanthropic programs, with a focus on Supporting Sustainability, Building Communities and Advancing Cancer Research . Notably, Four Seasons was one of the founders of the Terry Fox Run in 1981, which has since grown into the world's largest single day cancer fundraiser, with events around the world every September. To date, the Terry Fox Run has raised close to half a billion dollars.
In 2011 Four Seasons celebrated its 50th Anniversary, and announced through their livingvalues.fourseasons.com website that they had decided to launched their 10 Million Trees campaign in which they committeed to plant 10 million trees around the world over the next few years.
On June 19, 2002 the Canadian Opera Company announced Four Seasons Hotels as the naming donor for the COC's new Opera House, also home to the National Ballet of Canada, the Four Seasons Centre for the Performing Arts, located in Toronto.
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Famous quotes containing the words living and/or values:
“...I was confronted with a virile idealism, an awareness of what man must have for manliness, dignity, and inner liberty which, by contrast, made me see how easy living had made my own group into childishly unthinking people. The Negro’s struggles and despairs have been like fertilizer in the fields of his humanity, while we, like protected children with all our basic needs supplied, have given our attention to superficialities.”
—Sarah Patton Boyle, U.S. civil rights activist and author. The Desegregated Heart, part 1, ch. 19 (1962)
“With the breakdown of the traditional institutions which convey values, more of the burdens and responsibility for transmitting values fall upon parental shoulders, and it is getting harder all the time both to embody the virtues we hope to teach our children and to find for ourselves the ideals and values that will give our own lives purpose and direction.”
—Neil Kurshan (20th century)