Living Values
The company and its hotels and resorts have long been involved in philanthropic programs, with a focus on Supporting Sustainability, Building Communities and Advancing Cancer Research . Notably, Four Seasons was one of the founders of the Terry Fox Run in 1981, which has since grown into the world's largest single day cancer fundraiser, with events around the world every September. To date, the Terry Fox Run has raised close to half a billion dollars.
In 2011 Four Seasons celebrated its 50th Anniversary, and announced through their livingvalues.fourseasons.com website that they had decided to launched their 10 Million Trees campaign in which they committeed to plant 10 million trees around the world over the next few years.
On June 19, 2002 the Canadian Opera Company announced Four Seasons Hotels as the naming donor for the COC's new Opera House, also home to the National Ballet of Canada, the Four Seasons Centre for the Performing Arts, located in Toronto.
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Famous quotes containing the words living and/or values:
“I think “taste” is a social concept and not an artistic one. I’m willing to show good taste, if I can, in somebody else’s living room, but our reading life is too short for a writer to be in any way polite. Since his words enter into another’s brain in silence and intimacy, he should be as honest and explicit as we are with ourselves.”
—John Updike (b. 1932)
“We cannot spare our children the influence of harmful values by turning off the television any more than we can keep them home forever or revamp the world before they get there. Merely keeping them in the dark is no protection and, in fact, can make them vulnerable and immature.”
—Polly Berrien Berends (20th century)