Ford Taurus (sixth Generation) - Release

Release

The 2010 Ford Taurus was unveiled at the 2009 North American International Auto Show at Cobo Hall. In May 2009, the new Taurus debuted at three dealers in the Buffalo, Tampa, and Houston, respectively, to be put on display and to build anticipation for the release. The first dealer, West Herr Ford in Hamburg, New York, was chosen due to the successful unveiling of the redesigned Ford F-150 earlier that year.

The 2009 Taurus's counterparts, the Ford Taurus X and the Mercury Sable, ceased production in spring 2009 at Ford's Chicago Assembly Plant. The 2010 Taurus' production started on June 15, 2009. Unlike previous generations of the Taurus, the seventh-generation Taurus does not have a Sable counterpart from Mercury, as that marque was slowly phased out.

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