Case Histories
The book includes business case histories of companies large and small that challenge the assumptions of their competitors to create successful products and services. Case histories include: Axe (Lynx), a body spray, manufactured by Unilever; OnStar, a telematic service from GM, Build-A-Bear Workshop, a retail operation created by Maxine Clark, Proofreadnow.com, an innovative online service, M&Ms, a confectionery manufactured by Mars, Incorporated, Jones Soda, a soft drink manufacturer and Crest Spinbrush, a packaged good products created from a partnership between John Osher and Procter & Gamble.
Read more about this topic: Follow The Other Hand
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