Flutie Effect At Boston College
Writing in the Spring 2003 edition of the Boston College Magazine, Bill McDonald, director of communications at Boston College’s Lynch School of Education determined that “Applications to BC did surge 16 percent in 1984 (from 12,414 to 14,398), and then another 12 percent (to 16,163) in 1985. But these jumps were not anomalous for BC, which in the previous decade had embarked on a program to build national enrollment using market research, a network of alumni volunteers, strategically allocated financial aid, and improvements to residence halls and academic facilities.” He also observed that “in 1997, one year after revelations about gambling resulted in a coach’s resignation, 13 student-athlete suspensions, an investigation by the NCAA, and hundreds of embarrassing media reports, applications for admission came in at 16,455, virtually unchanged from the previous year. Two years later, when applications jumped by a record 17 percent to 19,746, the surge followed a 4-7 year for football.” Going further back in history, he reported that applications had increased 9 percent in 1978, a year when BC football had its worst year ever, with a 0-11 record.
Mr. McDonald posed the question “How does an idea like the 'Flutie factor' become sufficiently rooted that The New York Times cites it as a given without further comment and some universities invest millions of dollars in its enchanting possibilities?” He was provided with an answer by Barbara Wallraff, author of the “Word Court” column in the Atlantic Monthly: “It’s painful to fact-check everything. Media will often reprint what has been published, especially when it appears in reputable publications. ‘Flutie factor’ is a short, alliterative way to describe something that is complicated to explain. But what makes a good term is not always the literal truth.”
Read more about this topic: Flutie Effect
Famous quotes containing the words effect, boston and/or college:
“We all have—to put it as nicely as I can—our lower centres and our higher centres. Our lower centres act: they act with terrible power that sometimes destroys us; but they don’t talk.... Since the war the lower centres have become vocal. And the effect is that of an earthquake. For they speak truths that have never been spoken before—truths that the makers of our domestic institutions have tried to ignore.”
—George Bernard Shaw (1856–1950)
“The right of the police of Boston to affiliate has always been questioned, never granted, is now prohibited.... There is no right to strike against the public safety by anybody, anywhere, any time.”
—Calvin Coolidge (1872–1933)
“I never went near the Wellesley College chapel in my four years there, but I am still amazed at the amount of Christian charity that school stuck us all with, a kind of glazed politeness in the face of boredom and stupidity. Tolerance, in the worst sense of the word.... How marvelous it would have been to go to a women’s college that encouraged impoliteness, that rewarded aggression, that encouraged argument.”
—Nora Ephron (b. 1941)