The Flutie Effect or Flutie Factor refers to the phenomenon of having a successful college sports team increase the exposure and prominence of a university. This is named after Boston College's Doug Flutie whose successful Hail Mary pass in the 1984 game against the University of Miami clinched the win which allegedly played a large role in the increase in applications to Boston College the following year.
Read more about Flutie Effect: Flutie Effect At Boston College, Other Examples
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“It has never been in my power to sustain ... I can pass swiftly from one effect to another, but I cannot fix one, and dwell on it, with that superb concentration which seems to me the special attribute of the tragic actress.”
—Ellen Terry (1847–1928)