FLICK OFF (flick off) is a Canadian advertising campaign launched by Key Gordon Communications. It is a movement to fight climate change by getting Canadians to use less energy.
Its sponsors include MuchMusic, Roots Canada, Environmental Defence Canada and the Government of Ontario. Some view this program as a continuation of the scrapped program One-Tonne Challenge in global perspective.
The motivation for the campaign is both to reduce energy consumption for its own sake and also with the aim of reducing carbon emissions to ultimately combat global warming.
The website associated with the campaign is aimed specifically at young Canadians. The website contains educational material about causes and consequences of global warming and strategies for reducing carbon emissions, and includes a "carbon calculator" called One Less Tonne to measure individual carbon dioxide emissions.
The website was launched by British entrepreneur Richard Branson and Ontario Environment Minister Laurel Broten in Toronto on April 25, 2007.
Read more about Flick Off: Choice of Name
Famous quotes containing the word flick:
“Cry joy that this witchlike midwife second
Bullies into rough seas you so gentle
And makes with a flick of the thumb and sun
A thundering bullring of your silent and girl-circled island.”
—Dylan Thomas (1914–1953)