Choice of Name
The choice of the campaign's name is intended both as a reference to a light switch (reflecting the energy-conservation theme) and the exhortation "fuck off". This deliberate ambiguity is reflected in the design of the "Flick Off" logo, in which the L and I in "flick" are designed to resemble a U, in the branded promotional items for sale as part of the campaign, and in the website which features phrases like "are we flicked?". The power symbol used as an "o" in "off" may also represent a raised middle finger.
The choice was criticized by several Ontario opposition politicians. In speaking of the campaign, Peter Kormos of the NDP said "It's silly, it's embarrassing, and clearly it's an ad agency that has a bunch of flickin' amateurs as employees." Ontario premier Dalton McGuinty responded that "if people want to take offence at something, don't take offence at the "flick off" campaign. Take offence at the fact that we are, as a species, raising the temperature on our planet." Toronto Sun lifestyle columnist and Burlington city council candidate Marianne Meed Ward responded that the debate over words was the privilege of the rich and pampered.
Read more about this topic: Flick Off
Famous quotes containing the words choice of and/or choice:
“But real action is in silent moments. The epochs of our life are not in the visible facts of our choice of a calling, our marriage, our acquisition of an office, and the like, but in a silent thought by the way-side as we walk; in a thought which revises our entire manner of life, and says,—”Thus hast thou done, but it were better thus.””
—Ralph Waldo Emerson (1803–1882)
“At birth man is offered only one choice—the choice of his death. But if this choice is governed by distaste for his own existence, his life will never have been more than meaningless.”
—Jean-Pierre Melville (1917–1973)