Firestone Tire and Rubber Company - Television Advertisement Jingle

Television Advertisement Jingle

Where the Rubber Meets the Road is an advertisement jingle that was frequently used in the 1960s and 1970s, especially on televised sporting events.

Wherever wheels are rolling,
No matter what the load,
The name that's known is Firestone
Where the rubber meets the road

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Famous quotes containing the word television:

    The television screen, so unlike the movie screen, sharply reduced human beings, revealed them as small, trivial, flat, in two banal dimensions, drained of color. Wasn’t there something reassuring about it!—that human beings were in fact merely images of a kind registered in one another’s eyes and brains, phenomena composed of microscopic flickering dots like atoms. They were atoms—nothing more. A quick switch of the dial and they disappeared and who could lament the loss?
    Joyce Carol Oates (b. 1938)