Fifth-week Event
A fifth week event is a novelty comic book promotion.
Comic publishers schedule releases in four-week cycles, releasing on a particular day of the week (e.g., every Wednesday). On an occasion that a month has more than four weeks (i.e., a fifth Wednesday), publishers often sell unusual comics to fill in the scheduling gap.
The fifth week event has been discontinued since longer crossovers, such as Blackest Night, run for months at a time, requiring more tie-ins and fewer simultaneous crossovers.
Famous quotes containing the word event:
“In the event of an oxygen shortage on airplanes, mothers of young children are always reminded to put on their own oxygen mask first, to better assist the children with theirs. The same tactic is necessary on terra firma. There’s no way of sustaining our children if we don’t first rescue ourselves. I don’t call that selfish behavior. I call it love.”
—Joyce Maynard (20th century)