Organisation and Media CoverageSee also: List of FIFA World Cup broadcasters
The World Cup was first televised in 1954 and is now the most widely viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience of all matches of the 2006 World Cup is estimated to be 26.29 billion. 715.1 million individuals watched the final match of this tournament (a ninth of the entire population of the planet). The 2006 World Cup draw, which decided the distribution of teams into groups, was watched by 300 million viewers.
Each FIFA World Cup since 1966 has its own mascot or logo. World Cup Willie, the mascot for the 1966 competition, was the first World Cup mascot. Recent World Cups have also featured official match balls specially designed for each World Cup.
Read more about this topic: FIFA World Cup
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