Artwork and Music Video
The single's cover art features the title spelled out with various drugs, many of which are mentioned within the song. The song also heavily influenced the choices made for the title, cover and accompanying booklet of Rated R. Themes included drugs and censorship, with the MPAA's rating system targeted specifically. Continuing as such, the album's liner notes contain several worded warnings for each song, akin to parents' guides most commonly seen on the covers for DVDs. Those listed for "Feel Good Hit of the Summer" include 'Adult Situations, 'Consumption' and 'Illegal Substances', referencing the drug-related content of the song. All of this would seem portentous considering the controversy the track subsequently caused.
The video also puts significant focus on the subject of the song. Created as an animation, it has a loose plot following a man driving under what appears to be the influence of some form of hallucinogenic drug. This is demonstrated by colour becoming more varied and vibrant in the song's chorus, with numerous literal representations of drugs featured throughout. The band are also shown performing the song through the technique of rotoscoping, which they would again use in the video for their 2003 single "Go With the Flow". The video culminates in the man's vehicle driving off into the distance and exploding into a mushroom cloud upon reaching the horizon.
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Famous quotes containing the words music and/or video:
“Now the rich stream of Music winds along
Deep, majestic, smooth, and strong,”
—Thomas Gray (1716–1771)
“These people figured video was the Lord’s preferred means of communicating, the screen itself a kind of perpetually burning bush. “He’s in the de-tails,” Sublett had said once. “You gotta watch for Him close.””
—William Gibson (b. 1948)