Artwork and Music Video
The single's cover art features the title spelled out with various drugs, many of which are mentioned within the song. The song also heavily influenced the choices made for the title, cover and accompanying booklet of Rated R. Themes included drugs and censorship, with the MPAA's rating system targeted specifically. Continuing as such, the album's liner notes contain several worded warnings for each song, akin to parents' guides most commonly seen on the covers for DVDs. Those listed for "Feel Good Hit of the Summer" include 'Adult Situations, 'Consumption' and 'Illegal Substances', referencing the drug-related content of the song. All of this would seem portentous considering the controversy the track subsequently caused.
The video also puts significant focus on the subject of the song. Created as an animation, it has a loose plot following a man driving under what appears to be the influence of some form of hallucinogenic drug. This is demonstrated by colour becoming more varied and vibrant in the song's chorus, with numerous literal representations of drugs featured throughout. The band are also shown performing the song through the technique of rotoscoping, which they would again use in the video for their 2003 single "Go With the Flow". The video culminates in the man's vehicle driving off into the distance and exploding into a mushroom cloud upon reaching the horizon.
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Famous quotes containing the words music and/or video:
“Music is either sacred or secular. The sacred agrees with its dignity, and here has its greatest effect on life, an effect that remains the same through all ages and epochs. Secular music should be cheerful throughout.”
—Johann Wolfgang Von Goethe (1749–1832)
“It is among the ranks of school-age children, those six- to twelve-year-olds who once avidly filled their free moments with childhood play, that the greatest change is evident. In the place of traditional, sometimes ancient childhood games that were still popular a generation ago, in the place of fantasy and make- believe play . . . today’s children have substituted television viewing and, most recently, video games.”
—Marie Winn (20th century)