FEED Projects - History

History

Bush came up with the idea of a FEED bag while in college at Princeton University. She met Gustafson, who was working at the UN World Food Program, and they decided to start a small company to sell FEED bags to feed the children of the world. Intended as a fundraiser for the UN World Food Program, FEED Projects has grown rapidly since its founding. FEED bags have been supported by many different celebrities, including Marcia Cross, Ali Larter, and Elizabeth Berkley.

Gustafson and Bush also co-founded the FEED Foundation, a 501c3 non-profit with the mission of raising awareness and funds to ensure nutritious school meals for all children as a first step toward improving the global food system.

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