Campaign Intentions
Advertising campaigns for fast food restaurants have changed in their intent over time. Many modern campaigns stress the availability of healthy options after years of criticism for the harmful effects of a fast food diet. The rise in awareness of healthy eating and obesity has negatively impacted the business of these establishments, and their marketing campaigns have attempted to rectify this.
Read more about this topic: Fast Food Advertising
Famous quotes containing the words campaign and/or intentions:
“The fact that a man is to vote forces him to think. You may preach to a congregation by the year and not affect its thought because it is not called upon for definite action. But throw your subject into a campaign and it becomes a challenge.”
—John Jay Chapman (1862–1933)
“A man sees only what concerns him.... How much more, then, it requires different intentions of the eye and of the mind to attend to different departments of knowledge! How differently the poet and the naturalist look at objects!”
—Henry David Thoreau (1817–1862)