Family Entertainment Center - Attractions

Attractions

Most FECs have at least five common major or "anchor" attractions, to provide diverse patrons (often in large parties) at least one to two hours of entertainment, to encourage repeat visits, and to reduce time spent waiting for any given attraction.. Some of the more usual attractions include (depending upon size, climate, etc.):

  • Amusement/thrill rides (elevated, but generally small-scale)
  • Arcade games
  • Ball pit
  • Batting cage
  • Bumper boats
  • Food: Snack bar and fast food (especially pizza)
  • Food: Quality family and group dining in theme restaurant
  • Kiddie rides (ground-level)
  • Kart racing
  • Laser tag
  • Miniature golf
  • Movie theater
  • Music and dancing
  • Playground equipment and climbing structures
  • Redemption games and merchandiser games
  • Specialty shops (toys, comics, music, etc.)
  • Water slide

The most common anchor activities are miniature golf, kart racing, arcade and redemption games, and food & beverage, according to industry specialists StoneCreek Partners. FECs rarely use custom-built attractions, because of the costs involved, and instead install off-the-shelf systems provided and maintained by industry equipment vendors.

Any given FEC may lean more towards outdoor activities, arcade gaming, or passive entertainment and dining. Each may cater to different age ranges, all the time, or during certain hours, e.g. children and entire families in the daytime, and teens to young adults in the evening, with specific promotional programs to attract different market segments at different times.

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