Fair Trade Month
October is Fair Trade Month in the United States. This yearly celebration focuses on increasing awareness and building support for Fair Trade in the United States. Throughout the month, manufacturers, retailers, students, NGO organizations and Fair Trade Towns hold events and promotions in support of Fair Trade.
In 2011, Fair Trade USA and partner brands garnered support for Fair Trade with the help of several celebrity ambassadors.
Comedian Jimmy Fallon kicked off Fair Trade Month by hosting ice cream makers Ben & Jerry on the Late Night with Jimmy Fallon. The October 4, 2011 episode mentioned the March episode in which Ben Cohen and Jerry Greenfield introduced their new flavor featuring Fair Trade Certified ingredients, Late Night Snack. Introducing the ice cream flavor, which is made with Fair Trade Certified vanilla and cocoa, gave Ben and Jerry the opportunity to discuss Fair Trade and the company’s goal to use entirely Fair Trade Certified ingredients by 2013.
Green Mountain Coffee partnered with musical groups Michael Franti & Spearhead and Grace Potter and the Nocturnals to broadcast live concerts in support of Fair Trade promoting Fair Trade. Both concerts were streamed on the Green Mountain Coffee Facebook page. Green Mountain Coffee was recognized in September 2011 as the largest purchaser of Fair Trade Certified coffee in the world, having bought 26 million pounds of Fair Trade coffee during 2010.
Also in 2011, pastry chef Malika Ameen of Top Chef: Just Desserts Season 1 joined celebrity dietician Ashley Koff to create three dishes full of Fair Trade Certified ingredients for a live Ustream broadcast during Fair Trade Month. The episode was called “Every Meal Matters” and consisted of a live cooking demonstration using Fair Trade Certified honey, vanilla extract, ground cinnamon, ground cardamom, bananas, mangos, pineapples, quinoa, natural cane sugar, coffee, chocolate, and brown sugar.
Read more about this topic: Fair Trade USA
Famous quotes containing the words fair, trade and/or month:
“When the blast of war blows in our ears,
Then imitate the action of the tiger;
Stiffen the sinews, conjure up the blood,
Disguise fair nature with hard-favored rage;
Then lend the eye a terrible aspect.”
—William Shakespeare (1564–1616)
“The girl must early be impressed with the idea that she is to be “a hand, not a mouth”; a worker, and not a drone, in the great hive of human activity. Like the boy, she must be taught to look forward to a life of self-dependence, and early prepare herself for some trade or profession.”
—Elizabeth Cady Stanton (1815–1902)
“These young women have had four years of very special space.... This has been special space. This has been safe space. But when they graduate, they will begin to deal on a daily basis, all day long, month after month, year after year, with the realities that still haunt our nation.”
—Johnnetta Betsch Cole (b. 1936)