Market
The company received a significant amount of world wide media coverage from newsprint, television, radio, and magazine articles. The use of the internet was not yet popularized, however the company did benefit from the coverage as it was known at that time. The American motorcycle industry was robust in the 1990s and growing at double digit rates as baby boomers were exploring health and recreation alternatives. The waiting list for a popular Harley-Davidson model was up to two years, and Excelsior-Henderson positioned to capitalize on the growing market and unfulfilled demand. During this same timeframe, additional companies (OEMs and after-market custom bikes) had also decided to enter the industry, with most of them later succumbing. Noteworthy are the Indian Motorcycle revivals, which invested an estimated $240 million, and the Polaris Victory motorcycle launch, which invested an estimated $200 million.
Read more about this topic: Excelsior-Henderson Motorcycle
Famous quotes containing the word market:
“the old palaces, the wallets of the tourists,
the Common Market or the smart cafés,
the boulevards in the graceful evening,
the cliff-hangers, the scientists,
and the little shops raising their prices
mean nothing to me.”
—Anne Sexton (1928–1974)
“Ae market night,
Tam had got planted unco right,
Fast by an ingle, bleezing finely,
Wi’ reaming swats that drank divinely;”
—Robert Burns (1759–1796)
“... married women work and neglect their children because the duties of the homemaker become so depreciated that women feel compelled to take a job in order to hold the respect of the community. It is one thing if women work, as many of them must, to help support the family. It is quite another thing—it is destructive of woman’s freedom—if society forces her out of the home and into the labor market in order that she may respect herself and gain the respect of others.”
—Agnes E. Meyer (1887–1970)