Promotion
While Byrne and Eno did a few interviews for the album and subsequent tour, the two attempted to market the album via word-of-mouth and Internet hype rather than a traditional marketing scheme. Eno was convinced in part because of his own preferences for digital music from the iTunes Store rather than CDs as well as the success of Radiohead's 2007 album In Rainbows and the self-promotional strategies of Nine Inch Nails for the albums Year Zero, Ghosts I–IV, and The Slip. Byrne was also impressed by Radiohead's release strategy as a means of valuing music. The duo carefully avoided Internet leaks by not giving out promotional copies of the album to journalists, but Byrne did preview the song "One Fine Day" prior to the release by performing it with a choir of senior citizens and Eno invited Mark Coles for the BBC World Service program The Beat to his home to listen to the songs on Eno's laptop.
In 2010, several of the songs from this album—"Home", "I Feel My Stuff", "Life Is Long", "My Big Nurse", and "Strange Overtones"—were included in the Todo Mundo soundtrack album to the film Wall Street: Money Never Sleeps along with other David Byrne songs.
Read more about this topic: Everything That Happens Will Happen Today
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)