Turkish Airlines Name Sponsorship
On July 26, 2010, Turkish Airlines and Euroleague Basketball announced a €15 million strategic agreement to sponsor the top European basketball competition across the globe. According to the agreement, starting with the 2010–11 season, the top European competition will be named Turkish Airlines Euroleague Basketball. Similarly, the Euroleague Final Four will be named the Turkish Airlines Euroleague Final Four, whereby the new league title will appear in all media accordingly. This title partnership will run for five seasons, with the option of extending it to an additional five.
Read more about this topic: Euroleague Basketball
Famous quotes containing the word turkish:
“The French courage proceeds from vanity—the German from phlegm—the Turkish from fanaticism & opium—the Spanish from pride—the English from coolness—the Dutch from obstinacy—the Russian from insensibility—but the Italian from anger.”
—George Gordon Noel Byron (1788–1824)