Eureka Forbes

Eureka Forbes, born out of a joint venture between the Shapoorji Pallonji Group’s Forbes & Company Ltd. based in Mumbai, and Electrolux of Sweden in the year 1982 is now a 250US$million. consumer durable company. Eureka Forbes which started as a small firm to introduce domestic water purifier – the Aquagurad, is now a multi-product, multi-channel organization and is Asia’s largest direct sales company by Brand equity.

Eureka Forbe's direct selling strategy has been considered very successful in India. They are now Asia's largest direct selling organisation with a 7,500 strong direct sales force touching 1.25 million Indian homes and adding 1,500 customers daily.