Branding
Encore's signature logo is a starburst mark. In the original logo, the mark was contained within the "O" of the channel's name—it was then revamped into a box design for the channel's 1994 rebrand. The logo was simplified for the 1999 rebrand, removing the box design and turning the starburst into a line artwork above the "encore" text; the basic design was carried over in the 2005 revamp.
Fred Harrison, who announced for USA Network from 1996 to 2003, is the lead announcer for the Encore channels. Other announcers include Jim Brennan and Shannon Hill. The current Feature Presentation bumpers for the Encore channels have an announcer. Rarely, these bumpers are announcerless, just like the Starz channels.
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