Name Change
The fair was named the Edmonton Exhibition from its founding in 1879 until 1964, when it was renamed Klondike Days. The name change coincided with the introduction kitsch theme associated with the 1890s and the Klondike Gold Rush, which took place several hundreds of miles to the northwest, on the premise that Edmonton was a stopping point for prospectors headed to the Yukon Territory on the "all-Canadian overland route".
There was some initial controversy over the change in name from Klondike Days to Capital EX, in 2006. Many locals remained to refer to the exhibition as Klondike Days or K-Days.
“When we rebranded our summer exhibition two years ago and introduced Capital EX we knew it was so much more than a name. It was about the programming and the opportunity to showcase the best of the region and the province,” says Ken Knowles, President of Northlands. “This recognition from the tourism industry is particularly gratifying as it reinforces our ongoing efforts through Capital EX to continue to celebrate our province and to build Alberta pride.”
Before the 2012 event, Northlands announced that the Capital Ex name would be retired, and a new name would be chosen by public vote. Event goers had six options to choose from, with K-Days being selected as the new name for the fair, announced on July 29, 2012.
Read more about this topic: Edmonton's Capital Ex
Famous quotes containing the word change:
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