Earth Day - The Earth Day Name

The Earth Day Name

According to Nelson, the moniker "Earth Day" was "an obvious and logical name" suggested by "a number of people" in the fall of 1969, including, he writes, both "a friend of mine who had been in the field of public relations" and "a New York advertising executive," Julian Koenig. Koenig, who had been on Nelson's organizing committee in 1969, has said that the idea came to him by the coincidence of his birthday with the day selected, April 22; "Earth Day" rhyming with "birthday," the connection seemed natural. Other names circulated during preparations—Nelson himself continued to call it the National Environment Teach-In, but press coverage of the event was "practically unanimous" in its use of "Earth Day," so the name stuck.