Rationale
Organizations face key trends that threaten their ability to grow, retain customers, and prosper. Internally, employees are faced with ever mounting volumes of information they must review and act upon, coupled with a constant need to learn and use a multitude of new and changing tools. Externally, customer service is equally demanding. As organizations cope with this challenging environment, a new generation of employees is increasingly frustrated to find that the tools in their workplace lag behind what they are accustomed to in the consumer world. To compound the situation, market and competitive forces are constantly accelerating. These changes drive a need to transform enterprise communications–to become more dynamic.
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