DVD-Video is a standard for storing and distributing video/audio content on DVD media. The format went on sale in Japan in 1996, in the United States in 1997, in Europe in 1998 and in Australia in 1999. DVD-Video became the dominant form of home video distribution in Japan when it first went on sale in 1996, but did not become the dominant form of home video distribution in the United States until June 15, 2003, when weekly DVD-Video in the United States rentals began outnumbering weekly VHS cassette rentals, reflecting the rapid adoption rate of the technology in the U.S. marketplace. Currently, DVD-Video is the dominant form of home video distribution worldwide, although in Japan it was surpassed by Blu-ray Disc when Blu-ray first went on sale in Japan on March 31, 2006.
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