Decline
Over time, the economics of real estate made the large property areas increasingly expensive for drive-ins to operate successfully. Land became far too valuable for businesses such as drive-ins, which in most cases were summer-only. Widespread adoption of daylight saving time subtracted an hour from outdoor evening viewing time. These changes and the advent of color televisions, VCRs and video rentals led to a sharp decline in the drive-in popularity. Drive-ins were subject to the whim of nature as inclement weather often caused cancellations. They eventually lapsed into a quasi-novelty status with the remaining handful catering to a generally nostalgic audience, though many drive-ins continue to successfully operate in some areas.
Many drive-in movie sites remain, repurposed as storage or flea markets sites, often after residential housing or other higher value uses came to the lightly populated or unpopulated areas where the drive-ins were located. The largest drive-in theater in the world, the Fort Lauderdale Swap Shop, doubles as the world's largest daily flea market. Former drive-in properties in Michigan, for example, have become industrial parks, shopping centers, indoor theaters, and even churches (as with the Former Woodland Drive-In in Grand Rapids, MI). In Philadelphia, the South City Drive In became the location of the original Spectrum in the late 1960s, with a small portion of its old property line extending into what would become the (now demolished) Veterans Stadium complex. Another example of a drive in-turned-flea market is Spotlight 88 in North Sewickley Township, Beaver County, Pennsylvania, which ended business as a drive-in after an F3 tornado destroyed much of the property on May 31, 1985. As a joke after the tornado hit, the owners put up in the "now-showing" sign Gone with the Wind. It was most likely copied from a Taylor, Michigan Drive in called Ecorse Drive-In. On July 16th, 1980 A freak derecho storm with 150 mph straight line winds swept the Drive-In away leaving only the "now-showing" sign with the letters "Now Playing Gone with the Wind". They rebuilt the screen and it never recovered, by 1989 it was sold and now is a Kroger Grocery store.
The ongoing conversion of the film distribution network to be exclusively digital distribution is also putting additional pressure on drive-in theaters. Most small drive-ins lack the finances (estimated $150,000-200,000) needed to convert to digital theater. The lack of multiple screens with many daily showings means the low volume of ticket sales will make it hard for many drive-ins to justify the cost of installing digital projection.
Read more about this topic: Drive-in Theater
Famous quotes containing the word decline:
“The decline of a culture
Mourned by scholars who dream of the ghosts of Greek boys.”
—Stephen Spender (1909–1995)
“Families suffered badly under industrialization, but they survived, and the lives of men, women, and children improved. Children, once marginal and exploited figures, have moved to a position of greater protection and respect,... The historic decline in the overall death rates for children is an astonishing social fact, notwithstanding the disgraceful infant mortality figures for the poor and minorities. Like the decline in death from childbirth for women, this is a stunning achievement.”
—Joseph Featherstone (20th century)
“We have our little theory on all human and divine things. Poetry, the workings of genius itself, which, in all times, with one or another meaning, has been called Inspiration, and held to be mysterious and inscrutable, is no longer without its scientific exposition. The building of the lofty rhyme is like any other masonry or bricklaying: we have theories of its rise, height, decline and fall—which latter, it would seem, is now near, among all people.”
—Thomas Carlyle (1795–1881)