History
A team of Disney Imagineers led by Marty Sklar and Randy Bright had been given an assignment to create two new pavilions for Epcot's Future World section. The fruits of the brainstorming sessions were the Wonders of Life and Great Movie Ride pavilions. The latter was to look like a soundstage backdrop, with a movie theater-style entrance in the middle, and would have sat between the Land and Journey Into Imagination pavilions. When newly-appointed CEO Michael Eisner saw the plans for the pavilion, he requested that, instead of placing the ride in an already existing park, it should be surrounded by a new park themed with Hollywood, entertainment, and show business.
In 1985, Disney and Metro-Goldwyn-Mayer entered into a licensing contract that gave Disney worldwide rights to use the MGM name and logo for what would become Disney-MGM Studios, which included working production facilities for movies and television shows and a satellite animation studio, which began operation prior to the park's debut. In 1988, MGM/UA responded by filing a lawsuit that claimed Disney violated the agreement by operating a working movie and television studio at the resort. On May 1, 1989, the theme park opened adjacent to the production facilities, with MGM's only affiliation being the original licensing agreement that allowed Disney to use the brand name and lion logo in marketing, and separate contracts that allowed specific MGM content to be used in The Great Movie Ride.
Disney later filed a countersuit, claiming that MGM/UA and MGM Grand, Inc. had conspired to violate Disney's worldwide rights to the MGM name in the theme park business and that MGM/UA would harm Disney's reputation by building its own theme park at the MGM Grand hotel and casino in Las Vegas, Nevada. On October 23, 1992, Los Angeles Superior Court Judge Curtis B. Rappe ruled that Disney had the right to continue using the Disney-MGM Studios name on film product produced at the Florida facility, and that MGM Grand had the right to build a Las Vegas theme park using the MGM name and logo as long as it did not share the same studio backlot theme as Disney's property. The 33-acre (130,000 m2) MGM Grand Adventures Theme Park opened in 1993 at the Las Vegas site and closed permanently in 2000.
Disney was contractually prohibited from using the Disney-MGM Studios name in certain marketing contexts; in those instances, the park was called The Disney Studios.
On August 9, 2007, Walt Disney World President Meg Crofton announced that Disney-MGM Studios would be re-branded as Disney's Hollywood Studios, effective January 7, 2008, saying, "the new name reflects how the park has grown from representing the golden age of movies to a celebration of the new entertainment that today's Hollywood has to offer—in music, television, movies and theater."
Read more about this topic: Disney's Hollywood Studios
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