Ratings
In the May 2010 Nielsen ratings, Disney Channel ranked No.1 for the 63rd consecutive month in the Kids 6–11 demographic and for the 62nd straight month among Tweens 9–14. Disney Channel is ranked as the second most watched cable channel among total viewers during primetime, behind USA Network in first place with an average of 2.8 million people.
According to Nielsen Media Research, the month of February 2011 had finished as Disney Channel’s most-watched February sweeps period in Total Day ratings in the network's history ever, earning an average of 1.7 million viewers among Total Viewers, along with 590,000 viewers with a 2.1 rating share among Kids 6–11 and 459,000 viewers with a 1.9 rating share among Tweens 6–9; 9–15; among the first two demos, the channel posted its 14th consecutive month of year-to-year gains in both demos. First-run episodes of Shake It Up, Wizards of Waverly Place and Good Luck Charlie earned six of television’s top 10 telecasts that month in key child demographics, with Phineas and Ferb ranked as the No.1 animated series on TV among Kids 6–11 and Tweens 9–14 for that month and Mickey Mouse Clubhouse ranked among TV’s top 10 programs for that month in Playhouse Disney's Kids 2–5 target demographic.
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