The Artwork
Fonema's distinct catalog was acknowledged not only from its content of original and unusual recordings, but also for its commitment to the visual arts. Each LP jacket was carefully designed with the works of local artists such as Mele Bruniard, Battle Planas, Luis Seoane, Antonio Berni and Mario Loza. The graphic corporate image of Qualiton was created by Oscar Díaz. Díaz was a prestigious local graphic artist who also conceived the unique logo of Discos Qualiton, Juglaría and Colección Privada. Qualiton's logo, a spiral to its center representing the groove in a vinyl record, incorporated the illusion of a human eye. The concept merged the idea of music and the visual arts in one label. Pablo Barragan, also a graphic designer, joined Qualiton as the in-house artist during the last years of Fonema.
Read more about this topic: Discos Qualiton