Content
"Content", in the context of digital signage, is the name used to describe anything designed and displayed on screens. Content is wide and varied, and indeed may be of any variety, including text, images, animations, video, audio, and interactivity. It has frequently been argued that digital signage must rely on useful content if it is to work effectively.
While the technology is well-established, it is often the content that fails, perhaps because marketers have not yet widely adapted their thinking to produce appropriate and engaging content.
Content design (much like the design for static signage) is typically done through a specialist agency or, alternatively, by an "in-house" individual, team, or department. While there are a great number of different software solutions available, the most popular are proprietary to digital signage. The use of other systems to run a digital signage network often does not provide the necessary flexibility and management, as the proprietary software can create conflicts with open-source software.
In many digital signage applications, content must be regularly updated to ensure that the correct messages are being displayed. This can either be done manually as and when needed, through a scheduling system, using a data feed from a content provider (e.g. Canadian Press, Thomson Reuters, AHN) or an in-house data source.
Read more about this topic: Digital Signage
Famous quotes containing the word content:
“People disparage knowing and the intellectual life, and urge doing. I am content with knowing, if only I could know.”
—Ralph Waldo Emerson (1803–1882)
“Not always can flowers, pearls, poetry, protestations, nor even home in another heart, content the awful soul that dwells in clay.”
—Ralph Waldo Emerson (1803–1882)
“For believe me!—the secret to harvesting the greatest abundance and the greatest enjoyment from existence is this—living dangerously! Build your cities on the slopes of Vesuvius! Send your ships into uncharted seas! Live at war with your peers and yourselves! Be robbers and conquerors, so long as you cannot be rulers and possessors, you knowing ones! The time will soon be past when you could be content to live hidden in the forests like timid deer.”
—Friedrich Nietzsche (1844–1900)