Content
"Content", in the context of digital signage, is the name used to describe anything designed and displayed on screens. Content is wide and varied, and indeed may be of any variety, including text, images, animations, video, audio, and interactivity. It has frequently been argued that digital signage must rely on useful content if it is to work effectively.
While the technology is well-established, it is often the content that fails, perhaps because marketers have not yet widely adapted their thinking to produce appropriate and engaging content.
Content design (much like the design for static signage) is typically done through a specialist agency or, alternatively, by an "in-house" individual, team, or department. While there are a great number of different software solutions available, the most popular are proprietary to digital signage. The use of other systems to run a digital signage network often does not provide the necessary flexibility and management, as the proprietary software can create conflicts with open-source software.
In many digital signage applications, content must be regularly updated to ensure that the correct messages are being displayed. This can either be done manually as and when needed, through a scheduling system, using a data feed from a content provider (e.g. Canadian Press, Thomson Reuters, AHN) or an in-house data source.
Read more about this topic: Digital Signage
Famous quotes containing the word content:
“Our frigate takes fire,
The other asks if we demand quarter?
If our colors are struck and the fighting done?
Now I laugh content for I hear the voice of my little captain,
We have not struck, he composedly cries, we have just begun our part of the fighting.”
—Walt Whitman (1819–1892)
“Perchance the time will come when we shall not be content to go back and forth upon a raft to some huge Homeric or Shakespearean Indiaman that lies upon the reef, but build a bark out of that wreck and others that are buried in the sands of this desolate island, and such new timber as may be required, in which to sail away to whole new worlds of light and life, where our friends are.”
—Henry David Thoreau (1817–1862)
“Crude men who feel themselves insulted tend to assess the degree of insult as high as possible, and talk about the offense in greatly exaggerated language, only so they can revel to their heart’s content in the aroused feelings of hatred and revenge.”
—Friedrich Nietzsche (1844–1900)