Digital Identity - Business Aspects

Business Aspects

Corporations have begun to recognize the Internet's potential to facilitate the tailoring of the online storefront to each individual customer. Purchase suggestions, personalised adverts and other tailored marketing strategies are a great success to businesses. Such tailoring however, depends on the ability to connect attributes and preferences to the identity of the visitor.

Read more about this topic:  Digital Identity

Famous quotes containing the words business and/or aspects:

    Writing ought either to be the manufacture of stories for which there is a market demand—a business as safe and commendable as making soap or breakfast foods—or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.
    Willa Cather (1876–1947)

    An atheist may be simply one whose faith and love are concentrated on the impersonal aspects of God.
    Simone Weil (1909–1943)