Digital Theatrical Distribution
For theaters with digital projectors, digital films may be distributed digitally, either shipped to theaters on hard drives or sent via the Internet or satellite networks. Digital Cinema Initiatives, LLC, a joint venture of Disney, Fox, MGM, Paramount, Sony Pictures Entertainment, Universal and Warner Bros. Studios, has established standards for digital cinema projection. In July 2005, they released the first version of the Digital Cinema System Specification, which encompasses 2K and 4K theatrical projection. They also offer compliance testing for exhibitors and equipment suppliers.
Distributors prefer digital distribution, because it saves them the expense of making film prints, which may cost as much as $2000 each. Digital projection also offers advantages over traditional film projection such as lack of jitter, flicker, dust, scratches, and grain.
Theater owners initially balked at installing digital projection systems because of high cost and concern over increased technical complexity. However new funding models, in which distributors pay a "digital print" fee to theater owners, have helped to alleviate these concerns. Digital projection also offers increased flexibility with respect to showing trailers and pre-show advertisements and allowing theater owners to more easily move films between screens or change how many screens a film is playing on, and the higher quality of digital projection provides a better experience to help attract consumers who can now access high-definition content at home. These factors have resulted in digital projection becoming an increasingly attractive prospect for theater owners, and the pace of adoption has increased.
In the UK 300 cinema screens were converted to digital projectors as part of a UK film council initiative, the Digital Screen Network (DSN) to advance digital theatrical distribution in the UK funded by National lottery money. The first film to be screened digitally on the DSN was King's Game, a Danish film.
Read more about this topic: Digital Cinematography, Technology, Distribution Formats
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