Commercial Sponsorships
With his contemporary the footballer Stanley Matthews Compton was the first British sportsman to make a substantial living by exploiting his sporting reputation to provide advertisements and endorsements. For many years he was the public face of the Brylcreem range of men's haircare products (for an example see page viii of the 1955 edition of Wisden Cricketers' Almanack). Denis Compton developed a close working relationship with Royds Advertising, and Its Chairman, who at that time was Nicholas Royds.
Read more about this topic: Denis Compton
Famous quotes containing the word commercial:
“There is every reason to rejoice with those self-styled prophets of commercial disaster, those harbingers of gloom,
Over the imminent lateness of the denouement that, advancing slowly, never arrives,
At the same time keeping the door open to a tongue-in-cheek attitude on the part of the perpetrators....”
—John Ashbery (b. 1927)