Commercial Sponsorships
With his contemporary the footballer Stanley Matthews Compton was the first British sportsman to make a substantial living by exploiting his sporting reputation to provide advertisements and endorsements. For many years he was the public face of the Brylcreem range of men's haircare products (for an example see page viii of the 1955 edition of Wisden Cricketers' Almanack). Denis Compton developed a close working relationship with Royds Advertising, and Its Chairman, who at that time was Nicholas Royds.
Read more about this topic: Denis Compton
Famous quotes containing the word commercial:
“If men could menstruate ... clearly, menstruation would become an enviable, boast-worthy, masculine event: Men would brag about how long and how much.... Sanitary supplies would be federally funded and free. Of course, some men would still pay for the prestige of such commercial brands as Paul Newman Tampons, Muhammed Ali’s Rope-a-Dope Pads, John Wayne Maxi Pads, and Joe Namath Jock Shields—”For Those Light Bachelor Days.””
—Gloria Steinem (b. 1934)