Commercial Sponsorships
With his contemporary the footballer Stanley Matthews Compton was the first British sportsman to make a substantial living by exploiting his sporting reputation to provide advertisements and endorsements. For many years he was the public face of the Brylcreem range of men's haircare products (for an example see page viii of the 1955 edition of Wisden Cricketers' Almanack). Denis Compton developed a close working relationship with Royds Advertising, and Its Chairman, who at that time was Nicholas Royds.
Read more about this topic: Denis Compton
Famous quotes containing the word commercial:
“So by all means let’s have a television show quick and long, even if the commercial has to be delivered by a man in a white coat with a stethoscope hanging around his neck, selling ergot pills. After all the public is entitled to what it wants, isn’t it? The Romans knew that and even they lasted four hundred years after they started to putrefy.”
—Raymond Chandler (1888–1959)