Commercial Sponsorships
With his contemporary the footballer Stanley Matthews Compton was the first British sportsman to make a substantial living by exploiting his sporting reputation to provide advertisements and endorsements. For many years he was the public face of the Brylcreem range of men's haircare products (for an example see page viii of the 1955 edition of Wisden Cricketers' Almanack). Denis Compton developed a close working relationship with Royds Advertising, and Its Chairman, who at that time was Nicholas Royds.
Read more about this topic: Denis Compton
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“A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.”
—Marshall McLuhan (1911–1980)