Acquisitions
Since 2006, Demand Media has acquired a collection of relatively unknown sites and relaunched them with social networking features and video capabilities that serve specific niche interests In the company’s first six months it made nine acquisitions, including the purchase of major registrars eNom and BulkRegister. On November 6, 2008, Demand Media Head of M & A Shawn Colo said the company would continue to buy niche, well-trafficked sites because the company is profitable and still has a lot of cash in the bank.
In 2008 Demand Media acquired Pluck, a company providing social networking and commenting solutions to other websites, for a reported $75 million in cash.
In August 2011, Demand Media announced acquisitions of IndieClick and RSS Graffiti.
On January 7, 2013, Demand Media announced the acquisition of domain name registrar Name.com.
On June 25, 2013, Demand Media announced the acquisition of Society6.
Read more about this topic: Demand Media