Demand Media
Demand Media, Inc. is an American content and social media company that operates online brands such as eHow, and Cracked, and is known for creating online content through its Demand Media Studios division based on a combination of measured consumer demand and predicted ROI. The company also provides social media platforms to existing large company websites and distributes content bundled with social media tools to outlets around the web. The company also owns eNom, the world’s second-largest domain registrar.
Demand Media was created in 2006 by a former private equity investor, Shawn Colo, and the former chairman of MySpace, Richard Rosenblatt.
The company employs an algorithm that identifies topics with high advertising potential, based on search engine query data and bids on advertising auctions. These topics are typically in the advice and how-to field. It then commissions freelancers to produce corresponding text or video content. The content is posted on a variety of sites, including YouTube and the company's own sites such as eHow, Livestrong.com, Trails.com, GolfLink.com, Mania.com, and Cracked.com.
Read more about Demand Media: History, Acquisitions, Business Model, IPO, Criticism, See Also
Famous quotes containing the words demand and/or media:
“The ceaseless, senseless demand for original scholarship in a number of fields, where only erudition is now possible, has led either to sheer irrelevancy, the famous knowing of more and more about less and less, or to the development of a pseudo- scholarship which actually destroys its object.”
—Hannah Arendt (1906–1975)
“Few white citizens are acquainted with blacks other than those projected by the media and the so—called educational system, which is nothing more than a system of rewards and punishments based upon one’s ability to pledge loyalty oaths to Anglo culture. The media and the “educational system” are the prime sources of racism in the United States.”
—Ishmael Reed (b. 1938)