Fundamental Principles
There are five fundamental principles involved:
- Always counter an attack with equal or greater force.
- Defend every important market.
- Be forever vigilant in scanning for potential attackers. Assess the strength of the competitor. Consider the amount of support that the attacker might muster from allies.
- The best defense is to attack yourself. Attack your weak spots and rebuild yourself anew.
- Defensive strategies should be the exclusive domain of the market leader.
Read more about this topic: Defensive Marketing Warfare Strategies
Famous quotes containing the words fundamental and/or principles:
“Wisdom is not just knowing fundamental truths, if these are unconnected with the guidance of life or with a perspective on its meaning. If the deep truths physicists describe about the origin and functioning of the universe have little practical import and do not change our picture of the meaning of the universe and our place within it, then knowing them would not count as wisdom.”
—Robert Nozick (b. 1938)
“It is always easier to fight for one’s principles than to live up to them.”
—Alfred Adler (1870–1937)