Features of Defensive Strategies
1. More profitable for firm
2. Uses customer as a shield in their battles with rival
3. Focus: managing current or existing customer & building relationship and retaining customer reducing switching by managing customer complaint to increase customer retention
4. Requires commitment and trust
5.The relationship is built through communication, cultivating trust, empathy, shared value reciprocity and bonding
Read more about this topic: Defensive Marketing Warfare Strategies
Famous quotes containing the words features of, features, defensive and/or strategies:
“Each reader discovers for himself that, with respect to the simpler features of nature, succeeding poets have done little else than copy his similes.”
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“It is a tribute to the peculiar horror of contemporary life that it makes the worst features of earlier times—the stupefaction of the masses, the obsessed and driven lives of the bourgeoisie—seem attractive by comparison.”
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