Stadium Sponsorship
When the Stadium opened in 2005 it was known as the Marston's Stadium, following a sponsorship deal between Hinckley United and Marston's Brewery. The Brewery paid what Regional Sales Manager Bob Leatherland called a 'substantial six figure sum' to secure the naming rights with the money paid out at £25,000 per year over a ten-year period. However, the brewery altered its sponsorship strategy, moving mainly into the cricket Twenty20 competition, and the deal ended early in a mutual agreement between the brewery and football club at the end of December 2008.
In January 2009 the club announced a stadium sponsorship deal with the Greene King Brewery and the stadium was renamed the Greene King Stadium.
Read more about this topic: De Montfort Park
Famous quotes containing the word stadium:
“It’s no accident that of all the monuments left of the Greco- Roman culture the biggest is the ballpark, the Colosseum, the Yankee Stadium of ancient times.”
—Walter Wellesley (Red)