Daytona 500 Experience - Exhibits

Exhibits

The 60,000 sq ft (5,600 m2) attraction boasted several exhibit areas, simulators and interactive displays. Some of these remain active for private functions, however the IMAX presentation will no longer be shown.

  • The Coca-Cola IMAX Theater, home to NASCAR 3D: The IMAX Experience, a full-length 3D feature film released in 2004. During special events the theater was also used to show other movies: during Speedweeks 2007, the theater showed Dale, a movie about the life of NASCAR driver Dale Earnhardt, and the theater showed 24x24: Wide Open With Jeff Gordon in July 2007.
  • Acceleration Alley, a full-motion racing simulator where guests sit in 80%-scale models of NASCAR stockcars and race against other guests and AI computer competitors.
  • Dream Laps, an Iwerks motion simulator in which guests follow the events of a NASCAR raceday.
  • Chevy 16-Second Pit Stop Challenge, where guests are able to test their skills as a pit crew member and compete with the Daytona 500 Experience's own Pit Crew, who practice daily.
  • Goodyear Heritage Museum, which focuses on the people who have raced at Daytona Beach from the land speed record holders to stockcars racing at the Daytona Beach Road Course to stockcars racing at Daytona International Speedway.

The Champion's Walk of Fame, a Hollywood-esque concrete walk paying homage to winners of the Daytona 500 since the attraction opened in 1996, is just outside of the building, as are statues of NASCAR great Dale Earnhardt and NASCAR founder Bill France, Jr. and his wife Anne. Also on display inside the attraction are the NASCAR Sprint Cup championship trophy (known as the Winston Cup from 1971 through 2003 and the NEXTEL Cup from 2004 until 2007) and the Harley J. Earl Trophy, which is awarded to the winner of the Daytona 500.

The Daytona 500 Experience also hosted fan forums during race time and was home to the Richard Petty Driving Experience from April through October. During Bike Week and Biketoberfest, the Daytona 500 Experience was transformed into D5X, an air conditioned haven for bikers featuring live bands, food and motorcycle exhibits.

The two different Speedway Tours that the attraction featured are still offered by the speedway with some modifications: the 30-minute general admission tour and a new, 60-minute All-Access tour that is available to the public for a higher fee and covers more ground.

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