Professional Career
He began his television career at WKBT-TV in La Crosse, Wisconsin, covering local government stories. Bloom worked as a general assignment reporter at KWCH-TV in Wichita, Kansas, from 1988–1989.
From 1989 until 1991, Bloom worked at WPBF in West Palm Beach before transferring to WTVJ in Miami. He covered Hurricane Andrew and while reporting the aftermath he chased off would-be looters. In 1991, he won a regional Emmy for investigative journalism for his report on South Florida's role in the shipment of arms to Iraq. He won both the Peabody Award and the RTNDA Edward R. Murrow Award for his hurricane coverage.
In 1993, Bloom joined NBC News as correspondent in Chicago, Illinois, and moved to Los Angeles, California in 1995. Bloom later became NBC's White House correspondent. In 1999, Bloom was named co-anchor of Weekend Today along with Soledad O'Brien, a position he served until his death.
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