Mass Media
Dave Mirra's success has brought him to numerous outlets besides riding his bike, such as hosting two seasons of MTV's Real World/Road Rules Challenge. He is featured in the Dave Mirra Freestyle BMX video game series and more recently appeared in the 2009 video game Colin McRae: Dirt 2. He has published a photo-biography titled "Mirra Images", has appeared on the "Late Show with David Letterman" and the "Today Show", was Punk'd by Ashton Kutcher for IRS fraud, and was once one of People Magazine's "50 Hottest Bachelors". He was also featured in Rolling Stone magazine. Dave also rode a $7500 gold plated bike in the 2006 X-games, but was not able to finish the competition because of a crash. He was left with a concussion afterwards.
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Famous quotes containing the words mass and/or media:
“The hard truth is that what may be acceptable in elite culture may not be acceptable in mass culture, that tastes which pose only innocent ethical issues as the property of a minority become corrupting when they become more established. Taste is context, and the context has changed.”
—Susan Sontag (b. 1933)
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)