Mass Media
Dave Mirra's success has brought him to numerous outlets besides riding his bike, such as hosting two seasons of MTV's Real World/Road Rules Challenge. He is featured in the Dave Mirra Freestyle BMX video game series and more recently appeared in the 2009 video game Colin McRae: Dirt 2. He has published a photo-biography titled "Mirra Images", has appeared on the "Late Show with David Letterman" and the "Today Show", was Punk'd by Ashton Kutcher for IRS fraud, and was once one of People Magazine's "50 Hottest Bachelors". He was also featured in Rolling Stone magazine. Dave also rode a $7500 gold plated bike in the 2006 X-games, but was not able to finish the competition because of a crash. He was left with a concussion afterwards.
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Famous quotes containing the words mass and/or media:
“Self-determination, the autonomy of the individual, asserts itself in the right to race his automobile, to handle his power tools, to buy a gun, to communicate to mass audiences his opinion, no matter how ignorant, how aggressive, it may be.”
—Herbert Marcuse (1898–1979)
“The media network has its idols, but its principal idol is its own style which generates an aura of winning and leaves the rest in darkness. It recognises neither pity nor pitilessness.”
—John Berger (b. 1926)