Mass Media
Dave Mirra's success has brought him to numerous outlets besides riding his bike, such as hosting two seasons of MTV's Real World/Road Rules Challenge. He is featured in the Dave Mirra Freestyle BMX video game series and more recently appeared in the 2009 video game Colin McRae: Dirt 2. He has published a photo-biography titled "Mirra Images", has appeared on the "Late Show with David Letterman" and the "Today Show", was Punk'd by Ashton Kutcher for IRS fraud, and was once one of People Magazine's "50 Hottest Bachelors". He was also featured in Rolling Stone magazine. Dave also rode a $7500 gold plated bike in the 2006 X-games, but was not able to finish the competition because of a crash. He was left with a concussion afterwards.
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Famous quotes containing the words mass and/or media:
“Compare the history of the novel to that of rock ‘n’ roll. Both started out a minority taste, became a mass taste, and then splintered into several subgenres. Both have been the typical cultural expressions of classes and epochs. Both started out aggressively fighting for their share of attention, novels attacking the drama, the tract, and the poem, rock attacking jazz and pop and rolling over classical music.”
—W. T. Lhamon, U.S. educator, critic. “Material Differences,” Deliberate Speed: The Origins of a Cultural Style in the American 1950s, Smithsonian (1990)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)