Guilds
Guilds offer social, economic and PvE/PvP advantages that contrast with or exceed soloing and 'pick-up groups'. Each guild comes with its own chat channel, in-game ranking system, territory claiming ability, guild banking system, guild housing, emblem, and reward system in the form of guild bounty points and merit points. Each guild leader (or leaders, as the game provides for multiple leaders) can define their own set of rules and goals. The guild leader(s) can customize the privileges, (such as inviting new members, speaking in alliance chat, and claiming captured Towers for the guild) of each Rank within the guild. Furthermore, alliances can be formed between player guilds, which offer up a conjoined chat channel for all guilds within one alliance to communicate. A guild can be formed by a full group; the leader pays 1 gold to the Guild NPC and once all group players accept, the guild is formed, with the group leader as the Guild leader.
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