Market Share
The Daily Nation and its sister paper Sunday Nation have grown phenomenally since inception. They command a market share of 74 per cent and outsell their nearest competitor by a ratio of more than 3:1.Their main competitor is "The Standard, published by the Standard Group.
Apart from Daily Nation, the Nation Media Group owns a television station (NTV), a radio station (Easy FM) and other newspapers including the weekly The EastAfrican, a daily business paper, The Business Daily, the Swahili language daily Taifa Leo and the Ugandan daily The Monitor.
Digital versions of the Nation titles and The East African are sold to subscribers via Newsstand.
The newspaper also maintains a website, which hosts online editions of the daily and Sunday titles with links to its other titles, across the region. Access is free and the site's daily hit rate is more than three million.
A documentary film (55 minutes, color), released in 2000, directed by Hillie Molenaar and Joop van Wijk, gives a closeup view of the newspaper.
Read more about this topic: Daily Nation
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